To make an audience more lively:
- Invite comments by asking questions.
- Praise people when they comment.
- Track your most active members using the LJ Comments Stats Wizard.
- Track your main topics: go to your Profile page, select "Journal" and then "Manage Tags." Look under "Your Tags" and sort by "Usage." Click each tag topic to display its number of posts and other data.
- Ask your audience if they like the topics you are posting about most frequently and what topics they would like more (or less) of.
- Post polls.
- Watch for active people who interest you, and Friend them.
To make an audience bigger:
- Post on other blogs that have a big, active audience and are related to your topic.
- Join some Friending communities and watch for people whose interests match yours, and Friend them. add_a_writer and addme_creative are good choices.
- Join communities related to your topic and post frequently there.
- Scan the membership lists of communities you frequent, visit other members' journals, and Friend the ones that appeal to you.
- Encourage your current readers to link to your blog and tell their friends about it.
More and better content will, of course, help with both of these goals:
- Post frequently. Once a week is the minimum for an effective blog, several times a week is better, and daily is best.
- If you cannot post frequently, post regularly. Pick a day of the week or several days in the month when your blog always updates, and tell people when.
- Post good material. If it is dull, ugly, or difficult to decipher then people will probably not pay much attention to it.
- Posting experiments, failures, and/or works-in-progress can draw attention if you discuss your goals and what is going right or wrong. This attracts other people who are trying to learn similar skills.
- Post original material. If they can't get it anywhere else, people are more likely to hang around your blog to get the goodies.
- Relay interesting material. If there is news related to your blog topic(s), post an excerpt and link to the original article, then add some personal comments. When people find a good source for news that interests them, they tend to check it often.