Elizabeth Barrette (ysabetwordsmith) wrote,
Elizabeth Barrette
ysabetwordsmith
  • Mood: pleased

Go Citi!

I almost never pay attention to ads, but this one snagged my attention: "If you are trans or non-binary, let's update your first name on your eligible Citi-branded credit card."  That company paid money  to promote inclusion and reach out to its customers who are probably frustrated by every other paperwork-holder dragging their feet over the same change.  Someone is a marketing genius.

Do you have a service that uses customer names?  Make sure people know how to update their names if they change presentation, get married, etc.
Tags: economics, gender studies
Subscribe

  • Poem: "The Little Shadow Across the Grass"

    This poem is spillover from the April 20, 2021 Bonus Fishbowl. It was inspired by prompts from janetmiles and fuzzyred. It also fills the…

  • Birdfeeding

    Today is sunny and mild. I fed the birds. I've seen house finches and sparrows. I raked the firepit and laid a chimney of sticks in it. We broke up…

  • Photographs

    I took some pictures of my yard today. Read about what makes a good wildlife yard and Fieldhaven as habitat. The larger brush pile is still…

  • Post a new comment

    Error

    switch
    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
    Help
  • 1 comment
jake67jake

jake67jake

November 13 2020, 04:37:10 UTC 7 months ago

YAY!!!