40. Give directions to your entire city. With a mission to get more "feet on the street," the Walk Your City project promotes more conversational, community-oriented wayfinding. Community groups can visit the site, create a set of custom signs (with messages such as "It’s a 2-minute walk to the library"), and get them shipped and ready to install. The concept has already played out in cities such as Mount Hope, West Virginia, and Santa Fe, New Mexico.
I like the concept of signs directing people to local attractions. However, the only directions on the signs consist of an arrow, a time, and a QR code. For people who don't use smartphones, or in areas with iffy reception, that's not very helpful -- unless the signs are placed at every intersection like trail markers. It would be more work, but infinitely more useful, to print a thumbnail map on each sign.