I find it ironic because I grew up with bioethics. Remember I've been raised by two teachers, one a scientist and one a historian. So we talked about the pros and cons of buying hybrid or heirloom garden seeds, the problems with factory farms, genocide as a public policy, and so on. I rarely have difficulty framing a new issue, and I'm often frustrated when the people in power don't seem to understand what they're even talking about let alone how to make an ethical decision. :/
Meanwhile over in Terramagne, this is a normal job. Every hospital, research lab, etc. has a bioethics board. The members are usually a mix of topical experts (e.g. a zoologist and a biochemist) and context experts (e.g. a bioethicist and a legal advisor). This allows them to cover issues from a wide range of perspectives. Other bioethicists are basically communicators. They may work for a TV station, newspaper, church, research project, etc. and their job is to tell people what's going on and/or lead discussions about it.
On the citizen side, you can find introductory classes in general ethics and bioethics, along with "issue" or "dilemma" labs, at community centers and other locations. Some hospitals and mental clinics offer these too. They may use historic examples (like eugenics in World War II), contemporary examples (often in news articles), or a mix of the two. This gives people a chance to learn about current issues, discuss them in reasoned tones, and develop a personal stance. Not everybody chooses to do this, but if you throw a hot topic into a mixed crowd, chances are somebody has taken a summer class in bioethics for the fun of it and can set up a decent debate.
So if you work in a field that needs to consider the effects of your activity on lifeforms, consider paying an expert. Even if you don't need a whole extra person, and it's just an employee who put in the effort to earn a certificate, at least you've got an Ask John for it. That can save a lot of trouble, and sometimes money too.