Terramagne-America has a series of commercials on the theme of "A ham is ..." with different topics for each. They give examples but always end with "A ham is whatever you want it to be."
The meal set covers "A ham is ..." breakfast, lunch, supper, and snack. Some episodes show a handful of finished dishes and a website where you can get recipes for them. Others focus on simple things where the construction can be shown in the commercial itself.
The adjectives set includes things like "simple" and "healthy."
The nouns set shows what social and practical uses a ham can serve, like "A ham is a housewarming gift."