Today we tried out Trader Joe's Birthday Cake Bar: White Chocolate Bar with Cookie Crumbs and Sprinkles. It's a white bar with colored bits, which are actually colored with natural ingredients such as turmeric and beet juice. The white chocolate is sweet and creamy, with a definite cocoa butter flavor. It's better than I expected for a white chocolate bar. The sprinkles are crispy, so this is a good choice for anyone who likes crunch in their white chocolate, which is not an easy thing to find. The birthday cake theme should make it popular with children too. Recommended.