Elizabeth Barrette (ysabetwordsmith) wrote,
Elizabeth Barrette
ysabetwordsmith
  • Mood: busy

Hiding the Name

 Corporations are leaving their names off the logo.  Part of it is just a shell game in hopes of deluding consumers that the product isn't really corporate.  (Hint: most products that aren't corporate don't have a logo.)  But mostly what it does it make it harder to connect the logo to the owner, if you don't already know whose it is.  You see a logo on a thing you like and you want more -- how do you find it?  You see a logo on something that pisses you off -- how do you know who to blame?  Search "thing with a red circle and yellow circle on it?"  Yeah, right.
Tags: economics, news
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  • 2 comments
janetmiles

janetmiles

September 27 2016, 13:39:22 UTC 4 years ago

If there is access to a computer (and I know that's not ubiquitous), Google offers a reverse image lookup. I've also heard good things about TinEye.
cat_sanctuary

cat_sanctuary

September 29 2016, 13:41:08 UTC 4 years ago

When corporations are ashamed of themselves and their products, it shows!