Elizabeth Barrette (ysabetwordsmith) wrote,
Elizabeth Barrette
ysabetwordsmith

  • Mood:

Hiding the Name

 Corporations are leaving their names off the logo.  Part of it is just a shell game in hopes of deluding consumers that the product isn't really corporate.  (Hint: most products that aren't corporate don't have a logo.)  But mostly what it does it make it harder to connect the logo to the owner, if you don't already know whose it is.  You see a logo on a thing you like and you want more -- how do you find it?  You see a logo on something that pisses you off -- how do you know who to blame?  Search "thing with a red circle and yellow circle on it?"  Yeah, right.
Tags: economics, news
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