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: Elizabeth Barrette (ysabetwordsmith) wrote,
2013-10-04 14:46:00

Elizabeth Barrette
ysabetwordsmith
2013-10-04 14:46:00

Mood: curious

Unselling a Product

I'm noticing a pattern, and I wonder if anyone else feels the same way. It goes like this ...

* I see a link about a movie or other product that interests me. I click on it.

* The content has been removed, with a little note that says the copyright owner had it taken down.

* My interest in the product drops noticeably. I am less likely to watch it or buy it later, even though I had previously liked it. The original trailer or ad, by calling attention to its nonpresence, is actually unselling the product.

I suspect that this may be more than an isolated incident. Cyberspace culture really likes to recommend things to friends. Interfering with that process may undercut the want-buy-have cycle that companies seek to activate. It would be interesting to design a study to test for this and see if it's a measurable effect.

Tags: cyberspace theory

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dragonmyst

October 4 2013, 20:28:02 UTC 7 years ago

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I don't know about unselling, but it does make me more inclined to wait till it's not an 'in demand' item. Like, say, waiting to see a movie until it's out on dvd instead of going to a theater to see it, cause then I can just add it to my netflix

Well...

ysabetwordsmith

October 4 2013, 20:55:06 UTC 7 years ago

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If you otherwise would have bought the movie ticket and the DVD or Netflix, that still costs the company money from the lost ticket sale.

terrycloth

October 4 2013, 23:51:29 UTC 7 years ago

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I'm not sure it makes me less interested exactly, but it interrupts the current thread of curiosity and I might never get interested again. I'm certainly not going to go hunting for a legitimate place to find out about it, although I'll usually click a link if it's right there I suppose.