I'd like to see a company run by brown people put out all their standard stuff in brown, and see how many fair-skinned people bitch.
On the bright side, some stuff online is really flexible. When I made my Yahoo avatar, which I use for userpics on Facebook and elsewhere, I think there were at least five or six different skin tones to choose from, plus various shapes of face and eyes. Body types, not so much. Hair colors and styles out the wazoo. They even had a few options for disabled folks. So it's possible to make a rather close match by combining the right features. I liked that.