I love this phrase: "upchuck rebellion." It so viscerally expresses my opinion of the American food supply. I'm thrilled that enough people are objecting to the garbage on the shelves for it to have developed its own name as broad movement, beyond individual things like "health food," "organic food," "slow food," etc.
Jim Hightower | Giving Thanks for America's Good Food Movement
Jim Hightower, Truthout: "It began in earnest in the 1980's and 1990's as an 'upchuck rebellion' - ordinary folks rejecting the industrialized, chemicalized, corporatized and globalized food system. Farmers wanted a more natural connection to the good earth that they were working, just as consumers began demanding edibles that were not saturated with pesticides, injected with antibiotics, ripened with chemicals, dosed with artificial flavorings and otherwise tortured."