busy35 Ways to Make Your Next Book Signing an Event!! By Larry James
Here are some tips and suggestions that have helped me increase the number of books sold at a book signing. Many are my own, and some were suggested by other author friends. Each book store has its own distinctive personality. Although I do not attempt to do all of the suggested tips at every signing, it is important to adapt as many as you can to fit each store's personality. Believe me, doing so will increase the opportunity to sell more books.
DO - Write your own announcement for the book stores intercom. Make it short and brief. Give them several versions, because they usually announce that you are there several times. Don't hesitate to remind them to make the announcement again if it's been awhile since the last announcement. They will often get busy and forget. Every half hour should do it. If you do lectures or give speeches about your book and are in town for a keynote or seminar that is open to the public, include information about that too. Let the book store choose to include it in the announcement or not.
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April 14 2008, 22:47:50 UTC 13 years ago