Update: 2011 Rose & Bay Awards

I made some earlier posts (here and elsewhere) about the nature of the awards and requests for volunteers, etc. The post you read was an update; I didn't think it was necessary to keep repeating information, as long as the link was there. However, it confused you, so it's not as clear as it could be. I'll poke at it a bit and see if I can improve the functionality. Thank you for your feedback.

>>I might be happy to spread the word, but if it's confusing, and I don't have the clarification, I'm not going to pass it on, y'know?<<

That's fair. Is the new opening more useful?

>>I looked up the term "landing page", and the definitions I found weren't very complimentary. (I know what you meant to convey, but that's not what I perceived.)<<

Huh ... I hadn't seen the advertising definition before. I picked up the term "landing page" from other crowdfunders, mostly webfic writers. In that context it means "the page with the information, explanations, and project summary." A lot of projects have stuff spread out in different ways, and it helps to have one go-to spot for links and new viewers.

>>Much, much better.<<

Okay, good.

>>What do the winners get, just recognition and a signal boost, or something else?<<

Basically that, although there is a certificate. No cash prize yet; maybe we'll do that someday.

>>I puzzled out "cyberfunded creativity" but I'd go with "crowdfunded artworks of all sorts" or something...it seems like you're very much aimed at those in the know, otherwise. (It reads as very jargony.) Nothing wrong with having a narrow focus to your intended audience, if that's the case. But if you're aiming for a wider market, to increase awareness of crowdfunding, more generally worded blurb would work better, (IMO/E).

(I know it can be tough if you're simultaneously trying for insider cred and outsider comprehensibility at the same time.)<<

Writing here, in my own journal, most folks already know what "cyberfunded creativity" or "crowdfunding" is because I post about that all the time. There's always the landing page link for more detail. If I'm promoting the award in crowdfunding then again, that's an audience already familiar with the topics. When writing elsewhere, and addressing an audience I assume to be unfamiliar with the award and with cyberfunded creativity, then I'll take a different approach and give a longer introduction with definitions.

For me it's less about old or new audiences, though, than it is about old or new information. I've been talking about the 2011 Rose & Bay Awards since December, when I made the advance planning posts. If I repeat too much, it's going to annoy the people who've already read that stuff. I have a tendency toward pyramid-writing with the newest, most important information at the top, and other stuff farther down. That's why I usually put "further information" links at the end.