Interesting article, has its ups and downs. I think people are interested in new job categories because the old ones are decaying. If it has a paycheck attached, people will check it out.
The Social Networking Job
Aaron Lake Smith, Truthout: "According to a recent ad posted on the Internet, the college student recipient of Pizza Hut's summer 'Twinternship' would be charged with 'attending advertising shoots, product meetings and other corporate events' as well as 'playing social-media defense, monitoring Twitter for any mentions of the brand and alerting superiors whenever anything negative about the Hut is being said.'"